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Case study

Middleton Island

Middleton Island is an island off the coast of Alaska, that is home to a marine field station. Each year seabird research and monitoring are performed here.

What is Middleton Island?

Middleton Island is an island off the coast of Alaska, that is home to a marine field station. Each year seabird research and monitoring are performed here.

What They Needed

Scott Hatch(scientist and founder) reached out to Netti Design in need of a website to showcase what is being done on the island. He was looking to create a website that would bring awareness to the work and research being done there. He also wanted it to be a hub for people to learn and read about the history that is contained on the island.

The two main goals of this website project were:

  1. Build a hub to show research and work
  2. A place to learn about the history of the island and how it got started

Our Approach

Netti Design came into this project with a lot of excitement for what we could do. There is cool research being done on this island and it was now our job to bring awareness to it, and introduce the rest of the world to the work being done here.

We talked to Scott at length about what his main goals were and what he wanted out of the website. Before we start any project, we sit down and gather all the information. Here are some things we collect.

  • What does a successful project look like to you?
  • What is the main goal of the website visitor?
  • What story are you trying to tell?

This helps us collect information before we even begin writing a line of code. Data acquisition in building a website is essential. No effective website is built by throwing the copy you have onto a webpage and calling it a website. There are too many websites on the web for this to work anymore.

You need a clear and effective message to accomplish your goal.

To accomplish the history of Middleton Island we intentionally included sections like below.

Conclusion

By carefully designing and building out the website, we successfully built out Middleton Island's story. Here is what they had to say at the end of the project.

“…I felt blocked by a sense of limited creativity design-wise and low motivation to learn new web-development skills. They did a great job collecting and organizing my content ideas, and in short order, we have a polished, professional-looking website that vastly upgrades our PR stance.”

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Hi, I'm Luke Netti. I run Netti Design. I would love to help you grow your business through a conversion centered website.
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