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Case study

Emily Netti Photography

The client wanted an updated website design for her photography business. She does wedding photography as well as lifestyle sessions. Her need for a website was so she can showcase her work and have an easy way for potential clients to get in touch with her.

Who is Emily Netti Photography?

Emily Netti Photography is a wedding and lifestyle photographer located in Syracuse, NY.

She provides wedding and lifestyle photography that captures those special moments in your life.

What She Needed

She wanted a new website that focused on her classy and sophisticated brand. As a wedding photographer the images play a critical role in achieving her look. 

They speak to a multitude of things.

  • They are your portfolio pieces embedded throughout the website
  • They speak to the type of couples you shoot

She also needed a website that was faster. With all of the images on the website, it slowed down the page speed.

Overall the goal of this project was to build a design that spoke to a new brand identity, and a faster website.

Our Approach

With every website Netti Design builds, we address the business questions first. No website is worth building if there is no direction and identity that the business has.

The photography work of Emily Netti Photography has upgraded their brand to be more classy, sophisticated, and clean. This was a focal point in the design process.

We accomplished this with sharp colors, and a less busy design. The image below shows that the overall feel and design is consistent. 

The next important phase was the page speed. With any website that has lots of images, you will notice a slower website. With page speed being one of the target goals for success, this was something we fixed.

To fix this, we ran our suite of plugins and optimization techniques to ensure every page loads quickly and the images are displayed in high resolution, without taking too long to load. 

At launch time, here was our page speed scores!

Conclusion

As with any website we build at Netti Design we want to accomplish the goals of our clients. Success looks different for every business, and that is why a tailored approach to building out your website is essential.

Here’s what we accomplished with this build:

  • A fast loading and optimized website
  • New design and feel that speaks to our clients brand

Emily Netti Photography now has a website that she is proud to show off and attract the high quality clients she is after.

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Hi, I'm Luke Netti. I run Netti Design. I would love to help you grow your business through a conversion centered website.
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