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Case study

Blue Pin Media

Blue Pin Media is a creative digital agency. They came to us looking to build a website that showcased their work and provided an easy route for businesses to request a quote with them.

Who is Blue Pin Media?

Blue Pin Media is a creative digital agency located in Syracuse NY.

They provide a number of services to their clients, which include:

  • Photography
  • Video Production
  • Social Media Management
  • Digital Advertising

What They Needed

Bryan Cavellier(Owner of Blue Pin Media) reached out to Netti Design in need of a website for his new business. They were looking to create a website that would showcase their work and be a driving force to bring in new clients. 

The main goal for Blue Pin Media was to bring in new leads and get them to request a quote.

Our Approach

At Netti Design we follow a process to determine how we can build a website that is beneficial to your business. Each project we take on, we tailor the messaging and design to fit your business.

When we started this project we asked Bryan some key questions about his business. What this does is help solidify the messaging and positioning of his brand amongst his competitors.

The reason we do this is two fold.

  1. A website without clear messaging is not effective
  2. When their ideal customer lands on the website we want them to feel heard

This section right below the fold shows us the problem his customer faces, and how he positions himself as a solution to that problem.

He is targeting small businesses that feel they want to grow their digital marketing services without the price tag of a big agency. 

This section right below the fold shows  us the problem his customer faces, and how he positions himself as a solution to that problem.

He is targeting small businesses that feel they want to grow their digital marketing services without the price tag of a big agency. 

By doing this he resonates with his customer and we can ensure that the flow from section to section is effective.

Conclusion

Building a website is more than just putting your content and services on a page. With websites all over the internet we have to be intentional about what we are telling our visitors.

With this website, Blue Pin Media can now showcases their work to potential clients and funnel them to their contact form to discuss working with them.

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Hi, I'm Luke Netti. I run Netti Design. I would love to help you grow your business through a conversion centered website.
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